The rumor first started in April 2008
, and many were skeptical Microsoft was really planning to follow in Apple's footsteps and launch its own retail stores. In November
, the company launched its online Microsoft Store in the US, and the general consensus was that the rumor had been put to rest. Not so. In press release
late today, the software giant announced that it will indeed be rolling out new Microsoft-branded stores.
David Porter, head of worldwide product distribution DreamWorks Animation SKG, will join Microsoft as corporate vice president of Retail Stores, reporting to Microsoft Chief Operating Officer Kevin Turner. The stores, according to Microsoft, will improve the PC and Microsoft retail purchase experience for consumers worldwide, including helping consumers make more informed decisions about their PC and software purchases. Porter's first task will be defining the time frame, locations, and specifics for the Microsoft-branded retail stores.
Full Story: What do you want to see in Microsoft's retail stores? - Ars Technica