As an army of programmers and testers hammer away on Windows 7 in one part of Microsoft’s sprawling Redmond HQ, a smaller team of designers and graphic artists are already in high gear for the impending Windows 7 marketing assault.
It’s a salvo that will begin before the new OS launches around October and continue in varying degrees and forms until Windows 8 arrives some three years hence.
First up is a new brand identify for Windows 7 which reaches beyond the jewel-like Windows logo itself. This appears to have been finalised as a stylished chevron with the now-mandatory lens flare effect.
The logo was first sighted on Windows 7 retail box shots leaked at the start of this week by Polish Web site Centrum XP
. While initially suspected as being fan-created fakes, some detective work by Aussie blogger Long Zheng
uncovered an invitation-only ‘Windows Lounge
’ Facebook group restricted to Microsoft employees.