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#11
Cloning: Not a backup. Used when things are going well, usually when you run out of space on C. You go buy a new internal drive and then clone from the existing C to the new drive, directly, in real-time (a half hour or so). Think of it as a simple copy of everything on C to a new C. Cloning does NOT create an "image" file that you put on an external and then "restore". When the cloning is done (assuming it worked), the new drive you just bought will boot and be entirely operational, just as the old C was.
Imaging: Is a backup, normally used to recover from a jam of some type, such as a badly fouled Windows install or a failed drive. An image CAN contain multiple partitions. When you make the image, an "image" file is made and stored on some other partition (preferably another drive). That "image" file is not bootable as it sits, but can be "restored" to another drive, at which point that drive would be bootable (if the imaging worked as expected). The image file takes up quite a bit of space. You need some sort of boot disk to restore the image file--usually a Linux or WinPE disk that is made within the imaging application before disaster strikes. Without a bootable recovery disk, you can't restore the image. An image file cannot be stored on any partition contained in the image file. Normally, you would make periodic images--weekly or monthly or so, depending on how often your system changes. An image made on July 19 can only restore you to the way you were on July 19, so if it is restored on October 24, the PC would no longer have any changes made after July 19.
Cloning and imaging can both be used when things are going well and you need to move to a new larger drive. Imaging can also be used to recover from a disaster, cloning cannot.
Imaging is more popular here because people here are backup-obsessed.
But for a simple transfer to a new drive when things are going well, cloning is a reasonable alternative.
Both can and do fail.
Don't get yourself in a situation where you are desperately counting on either of them. Have a fallback position for when they fail.
The primary reason to use them is to save time. You should always be able to survive without either.
I don't trust my data backups to imaging or cloning precisely because they are not foolproof. There are ways to backup data without imaging or cloning.