Hello J, and welcome to Seven Forums.
Did you have the programs installed to another drive other than the default C?
If so, did you include that drive in the system image as well? If not, then that's why the programs are not there.
If they were on C, then are they in the C:\Program Files and/or C:\Program Files (x86) folders? If so, then you should be able to create new shortcuts for them directly from their .exe files.
Hope this helps for now,