About Microsoft Gold Certified and Certified Partners
It is important to understand that being a Microsoft Partner, in any shape, whether Certified or Gold Certified, does not mean that the company represents Microsoft. Rather, it merely means that the company has met the requisite requirements, has paid the requisite fee and has earned the appropriate Partner Points for the Partner level. The requirements for both Microsoft Gold Certified and Microsoft Certified Partners are fully described at the eHow.com references below.
In addition to the above, Microsoft Gold Certified Partners must employ a minimum number of Microsoft certified professionals, meet the certification and sales requirements and submit competency-specific customer referrals.
Microsoft Certified Partners additionally complete one of three requirements (i.e. employ or employ by contract at least two Microsoft Certified Professionals, with three customer references approved by Microsoft or product software that Microsoft has tested and approved or hardware that a Microsoft authorized testing vendor has approved.)