Though many in this forum vouch for Macrium reflect, my first preference will be for Storagecraft's ShadowProtect Desktop 4. It costs more and has an unforgiving activation/deactivation policy which keep people away generally.( I did not upgrade it to the latest version 4 because of this.) That said, it is primarily focussed on one job that is backing up and restoring, easy to use, fool-proof and does it with aplomb.
My next 2 cents will be on Paragon.
Both Shadowprotect Desktop and Paragon have received excellent reviews on reputed PC Magazines by which I go by, and my personal experience goes well with them.
My last preference will be for Acronis, though at one-time it was my favourite. I had reasons to jettison it as my primary backup software.( I still upgrade to the latest version and try it as a pastime. Old habits seldom die.)
Honestly, I have heard of Macriumreflect only in this forum and by that time I have one too many. So it is never on my list.