Windows 7: windows 7 BSOD issue

for some reason i keep getting a bsod. i think it has something to do with the video driver but after reinstalling multiple times it's the same problem. everytime i am playing a game that is very heavy used on the video card ether the application or game crashes or the system does a full restart. i've done alot to figure out what the issue is all but do a complete reinstall of the OS. it is retail. and my os was reinstalled back in march. i did an image of the disc back in april when i bought a new HDD i have sence then upgraded the ram. and changed out the old cooling system with a liquid cooling system. still the same issue arises. i don't normally jump to other websites on help unless i know i'm at near defeat, and atm i feel that way. much help would be appreciated. thx

2 of 3 Related to AsUpIO.sys Signed by from ASUSTeK Computer Inc. I would re-install with latest.

ok uh what is AsUpIO.sys? would that be for the chipset or other? if so great.

unsure, go to mfr site to be sure.

found it was my chipset drivers. from the asus updater. i removed he updater and re installed the drivers and all is well. thx a ton i am very greatful (i almost went bald with this one lol)