Quote: Originally Posted by A Guy
An apostrophe is the difference between a business that knows its shit and a business that knows it’s shit
~Kathryn Williams, on punctuation
Very Clever, but of course not strictly correct in it's punctuation ....
The first Its should be "it's" as it is a concatenation of "it is" and the second is also "it's" as it's representing the possessive form, You just have to love English