i will have to say why do i have the feeling that microsoft will make a super av and that are free alredy installed on windows , you just choose if you want to use it
as for microsoft they will make more money , becuase : 1. people buy software that are very secure , look at mac or linux
2. some persons dont want to waste time removing viruses and buying av's after they just bought a very expensive windows
3. becuase there's always a 3 , i mean think about it like you just install windows fresh and you have a very strong av installed on it , it updates with windows or when new defenisions arrive low on ram (look at windows defender you dont even know its there)
has a firewall and are very good with ie , like zonealarm forcefeild ! with a comodo type of hips
and kaspekys type of realtime scaning with maleware bytes on demand scaning and website blocker
(mainly zonealarm forcefeild does that ) a big mail security side on all mail apps like outlook , windows live mail , incredimail etc.
i mean like stop the virus before it can get to you
like a big security center inside control panel
that does not wate time or money and does not disturb you all of that inside your control panel wich you can step by step adjust and leave like that, instal your apps browse the web play games and forget that you even have a av !
thats what i thought windows should have done a long time ago !