Two Dell employees last week put the maxim "There's no such thing as bad publicity" to the test after a hostage-themed marketing stunt focused on the Dell Streak tablet went about as badly as you'd expect.
A Dell sales manager dressed in a biker costume and black mask while carrying two metallic objects told people at Dell's Round Rock headquarters Building 1 to "go to the lobby."
This prompted 911 calls, triggering a SWAT team response to what looked like "extreme risk scenario," according to a police officer who spoke to KXAN news in Austin.
Two employees behind the stunt were arrested and charged with misdemeanors of interfering with public duties and deadly conduct.
It turns out the misguided Dell employees who orchestrated the stunt were promoting new interactivity between the Dell Streak and Harley-Davidson motorcycles.
A Dell spokesman called the incident "an unfortunate choice" by an employee, according to KXAN.
And while this stunt might have no real rivals for stupidity, it's not without a few challengers: