of charging high prices for mediocre spec but nice design has proved as successful in the recession as we said it would be. IDC
has confirmed that Apple's belief users will pay what it tells them to pay even if they can't afford to put food on the table has backfired.
The beancounters said that Apple, which the market researcher lists as the fifth-largest computer maker in the United States, saw Mac shipments fall 12.4 per cent from the same period a year ago to 1.2 million units. Apple's market share fell nearly one per cent to just 7.6 per cent.
All PCmakers have shipped fewer computers in the first and second quarters than during the rest of the year, which typically has higher sales because of the back-to-school and holiday seasons.
Although Apple knocked a hundred bucks off the price of its PC range, it did nothing other than hold fast to its religious belief that users would still want its expensive toys.
More..... Apple tanks in the pc market - The Inquirer