I never really paid all that much attention. But just the video they showed on TV he looked like one of those guys who practiced the "disapproving look over the bifocals" stare. The type of dude that keeps hitting you with that so you'll never ask for a raise. :)
An open letter from an Apple developer to the madman who is Steve Jobs. I think this really portrays what the little guys are going through when they decide to make and submit their iPhone applications to the App Store. Very interesting read, take a look.
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