|30 Jun 2012||#1|
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Orbitz Serving Up Pricier Results for Mac Users
Travel site Orbitz is serving up pricier hotel results to those using Mac computers than those on PCs, according to a new report.
Orbitz CEO Barney Harford, however, said the practice is simply about providing "more personalized recommendations" to customers.
As reported by the Wall Street Journal, Orbitz found that Mac users typically spend up to 30 percent more per night on hotels, so the company decided to show the costlier results first.
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