Windows 7 Forums

Welcome to Windows 7 Forums. Our forum is dedicated to helping you find support and solutions for any problems regarding your Windows 7 PC be it Dell, HP, Acer, Asus or a custom build. We also provide an extensive Windows 7 tutorial section that covers a wide range of tips and tricks.


Windows 7: Microsoft releases 4 new Windows 7 commercials

22 Oct 2009   #1
7Dreams

Windows 7 Build 7600 64bit/Ubuntu/Leopard
 
 
Microsoft releases 4 new Windows 7 commercials

Quote:
With the official launch of Windows 7 currently underway around the globe, Microsoft has released four new advertisements to market Windows 7. This round of advertisements is very simplistic and dubbed "7 Second Demos". Check them out below and let us know what you think.
Click The Link To See The Videos!: Microsoft releases 4 new Windows 7 commercials








My System SpecsSystem Spec
02 Nov 2009   #2
crimson

Windows 7 Retail
 
 

Is this the Ad campaign for W7? Lame-oriffic. No wonder Macs are selling so well.
My System SpecsSystem Spec
02 Nov 2009   #3
Lebon14

Windows 7 Home Premium x64 SP1
 
 

Awesome. Love 'em.
My System SpecsSystem Spec
.


03 Nov 2009   #4
smarteyeball

 
 

The W7 ads in Australia are also pretty bad. Just bland 'everyday' people harping on about all the 'extra security' - meh
My System SpecsSystem Spec
03 Nov 2009   #5
crimson

Windows 7 Retail
 
 

Apple got really lucky that when Vista came out, you could practically call it a virus. And they intelligently made the right decisions to take advantage of Vista's ****tyness in their ad campaigns. Not only that, the ads did a great job in depicting MS as a company that makes unstable software. Apple's ad campaign worked so many angles that it was able to present itself as not only the stable solution, but the one to use if you wanted to be classy/stylish instead of cheap/loserish.

I have no idea what MS marketing is thinking. It's as if they have no clue what hit them. It's as if they think Apples ads are about showing the great features of the Leopard OS. That's part of it, but I can bet that MS is did nothing but hire a high-priced advertising team that has no clue what they are doing.

These ads suck. MS seems to think that focusing on security features have the slightest relevance just because people are complaining about malware and instability. They are in no way positioning W7 in a way that is really relevant to consumers. XP-32 is still the best OS for anybody that isn't doing high end performance computing such as design, 3D modeling/animation, audio/video production, gaming, or anything 64-bit. And for the people that are, W7 is the best, but they need to do a number of things:

1. Chop W7 down to under 1GB for a base OS with a simple desktop. Then have various editions with varying levels of desktop and added capabilities. W7 is in the area of 10GB. What for?

2. Ads should depict Apple as an elitist exclusivist company while MS is for world peace and universal happiness. The public would eat this up.

3. Ads should depcit the stability of W7 in comparison to Apple.

4. Ads should depict Apple as over-exageratedly limited in apps. While Windows users have more/better games and more/better apps. I would create a slogan such as "Only on Windows".

5. Give the consumer market who isn't into gaming or high performance computing a really good reason to upgrade from XP to W7. A 10GB OS doesn't help.

Marketing is not just about advertising. Advertising is a crucial part, but marketing also has to do with pricing, what editions to release, what features are in each editions, what consumers want in an OS etc. Start with the foundation with constructing an OS that is stable, efficient, and relevant to user needs. Then hit the competition where it hurts. All ads can use exageration. In Apples case, I would totally exagerate limited software, exclusivity, etc.
My System SpecsSystem Spec
Reply

Thread Tools



Similar help and support threads
Thread Forum
Microsoft releases Windows Defender Offline Beta.
MS has released another offline tool to clean an infected system. It is the renamed MS Standalone System Sweeper. What is Windows Defender Offline Beta? Jim :geek:
Security News
Microsoft releases service pack blocker for Windows 7 SP1
Source - Microsoft releases service pack blocker for Windows 7 SP1 Same topic, different source - Bink.nu | Windows 7 Service Pack Blocker Tool Kit - Bink.nu
News
Microsoft Releases New Windows Phone 7 Development Tool
Even though the Windows Phone 7 is still some months away from deployment, Microsoft is taking pains to deliver development tools to make apps available. A while back Microsoft released a limited version of the Windows Phone 7 binaries for developers, but shortly thereafter someone opened them up...
News
Classic Microsoft commercials and videos
Even more classic Microsoft commercials and videos you may have forgotten | Microsoft Windows | TechRepublic.com
Chillout Room
Microsoft releases sponsored themes for Windows 7
more..
Themes and Styles
Microsoft Releases Windows 7 Minimum Requirements
1st May - With the release candidate of Windows 7 now just days away, Microsoft have finalized the minimum specifications for the new OS. If you plan to use XP Mode then the minimum amount of RAM is 2Gb and 15Gb additional hard disk space. Its interesting to note that the specificitions...
News

Our Sites

Site Links

About Us

Find Us

Windows 7 Forums is an independent web site and has not been authorized, sponsored, or otherwise approved by Microsoft Corporation. "Windows 7" and related materials are trademarks of Microsoft Corp.

Designer Media Ltd

All times are GMT -5. The time now is 14:10.

Twitter Facebook Google+



Windows 7 Forums

Seven Forums Android App Seven Forums IOS App