Personally, I love these commercials. I'm not a big Mac fan (not at all, actually), but I still have a laugh when I watch these. Let's face it - the guys over at Apple are creative, it even shows in their products. Nevertheless, the Mac vs. Pc debate is a neverending one, and everyone knows that these ads won't settle it. Also, ads are supposed to bring a product into a consumer's consciousness, not be a reference point on which to make a purchasing decision. So let's not take it too seriously.