Funny I never made the connection here ?
I've been using BLU for a couple of years almost I'm sure they've gotten better over the years as far as battery life and replaceable tips go,
My old model is still working good but there are a couple of tricks to using it,
Inhaling you do need to go a bit slow and steady compared to a real cig
Some times I inhale like a lefty "joint" and get a pretty good buzz but still slow and steady