As far as things tracking you, good luck with avoiding that. Seems like everyone is out to grab your data nowadays. I've noticed an upturn in the scripts I need to allow on web pages in order for them to function properly (through NoScript). Not just one or 2 sites, but all over the net.
Others have noticed this too:
Lenovo caught installing adware on new computers
Since Chrome was created by Google, & Google loves user data, it would be logical to assume they have trackers built in, some of which we may not even know about. An article a while back stated using Chrome is like having Google sitting behind you taking notes on where you go/what you do.
Although in all fairness, I'm sure this applies to a wide array of things on the net now. And it's probably going to get worse because with these trackers comes convenience. And most users in the populace don't seem to mind giving up little tidbits of info if it means they can save a click or 2.