At 11.45am local time on Friday, 13th February 2009
, InfoMedia, Inc., developer and marketer of the popular iPhone application iFart Mobile, filed a lawsuit in United States District Court, Colorado, against Air-O-Matic Inc., maker of the competing flatulence app Pull My Finger to try to stop them from claiming trademark rights over the phrase "pull my finger". It all started when for Joel Comm, CEO of InfoMedia, and his team
last summer when they came up with the idea for a fart app for the iPhone. They submitted it to Apple, who took their time in approving it (perhaps because they were not keen for people to begin to view the iPhone as a flatulence-emitting device).