Depends if you like "Cheesy Chocolate".
Quite frankly I HATE wrapped processed Cheese -- I always buy FRESH HUNKS of cheese.
Shame that a great philanthropic institution like Cadbury's has now fallen victim to a HORRIBLE ASSET STRIPPING organisation like Krafts who market the most miserable "Mush" passed off as "Food" on the planet.
Cadbury's were legendary in Workers benefits etc etc -- the whole estate round near Bourneville nr Birmingham in the UK was built as workers housing by Cadbury's -- very valuable real estate now I might add.
Remember also that Krafts bought out Terry's another great British Confectionary Icon -- then they ran the YORK (UK) factory down to the ground and moved production to Poland.
The same will probably happen to the Birmingham plant -- after all Krafts have incurred a HUGE DEBT to buy Cadbury's in the first place.
Who in their right mind would EVER buy or even less even THINK about eating such rubbish as Dairylea.
Incidentally why the UK doesn't have powers to protect its Iconic brands I don't know.
Imagine if this had been in France -- the Barricades would already be going up in the Streets -- Vive La Guillotine
Or look what happened when P&O (actually no longer UK Owned) tried to buy some Ports in the USA.
Once you've sold off the Family Silver -- that's it.
I've got a feeling that even tiny Iceland will soon have a larger Manufacturing Base than the UK -- although the Banks won't have any money in them for YEARS yet.