Microsoft is spending an awful lot of money these days on projects at which company officials might have scoffed not so long ago. Training in the form of collecting Facebook-based achievement awards
? Twitter-update clients for your media player
? A BorgVille equivalent of FarmVille? (OK. I made that last one up. But if/when it happens, — like Windows 7
–it was my idea.)
Microsoft has established its reputation as an enterprise software/services vendor. It’s trying to be a consumer one, too, and is spending money on retail ads, brick-and-mortar stores and viral marketing campaigns
to try to gain more mind share there.