Guess many things are made of "attitude" , "trend"...Apple is good at that and please many customers by his way of life...MS seems taking the same way but might be shy or prudent not harm their mostly average customers, and losing market! Windows 7 is already a little revolution. Tendency of manufacturers to make their new computers looks like some Apple's one by keyboard design, thinner design should boost MS to a new kind.
What a must have:
An IMMACULATE McBook / iMac, with Harman Kardon SoundSticks II Clearglass /JBL Creature III white, Airport at home....White paint everywhere, glass table!

I'm not being sarcastics but it is not the way i'm, give me your white pants and 10 seconds to bring it back to you with coffee on it!!