Windows 7 - menu view of personal folders pinned to start menu

Hi,
I have created and pinned some personal folders to the start menu. They now appear on the left hand side of the start menu, along with the other applications.

Here are my questions:

1) How can I set up those folders so that they would appear with the little arrow on the right that will allow me to see the content of those folders as a menu, instead of having to open them as Explorer windows?
I would like to do that instead of using the "pull up" option in the taskbar.

1a)How can I change the name of a folder pinned to the start menu without changing the name of the real folder?

2) Is it possible to create personal folders to insert on the right hand side pane of the start menu? (to appear under the system default folders called "pictures", "music" etc)

Thank you for any advice on this.

1.) You should be able to right click the folder and select "view as link" or "view as menu"

1a) Not sure if you can do that.

2) It is not possible to include personal folders on the right side of the start menu.

Hi,
the only option when I right click on thr folder are --
open
remove from list
properties

Also, if I right cklick on default foldrs in the right pane of the start menu, the options do not include "view as menu" or "open as link"

still puzzled.