Windows 7 - Custom Items on Start Menu Context Menu

We have a custom application which users are used to launching by right clicking on the start menu and selecting it from there.

We have made this customisation in both XP and Vista by adding an entry in:
HKEY_CLASSES_ROOT\Folder\shell

However when I try to do this in Windows 7 nothing appears.

The only item that appears are the default windows items:
"Properties" and "Open Windows Explorer"

Any ideas if we can actually do this in windows 7 or is there another location in the registry this kind of thing is read from?

I've never tried this, so I don't have back-up on this.

I doubt this could have been changed in Windows 7, since it is used for other options. I've added my own options, but when right-clicking files only. It is only an assumption, though.

I'll check on this.

Tell me if any of these here help. I can't find exactly what you're looking for.

Unfortunatly those items in that google search are talking about anything but the start menu or they are talking about previous versions of windows using the method i described above.

Thing that is really weird though is process monitor reports explorer reading the actual registry key I have created but it doesn't seem to want to display a menu item.

Got a response to this from Microsoft here:

How to add an item to the start menu right click context menu.

Unfortunatly can't be done.

yea, I researched this as well when I first read your post. I thought I had replied about the can't be done but I guess not,lol. I searched really hard on this one too.