I've found to above device in device manager under Sound, Video, and Game Controllers since I've connected my iiyama Pro Lite PL2780H series monitor.
It has no built in TV tuner, but does have a built in USB2 hub which appears to be working OK.
The only other thing I can see in the driver is:
DTMB BDA TV USB
Can't Start code 10
I've used the iiyama drivers but Windows 7 says " These are not the droids, sorry drivers .inf file, you are looking for"
Any ideas ?