Wow, this is getting interesting.
When I boot into Safe Mode, the default driver
actually reinstalls - right there in Safe Mode!!!
And - there is absolutely no entry in Add/Remove Programs that represents the Nvidia driver for me to uninstall!
I think I will have to do what ZigZag did. Boot into Safe Mode, uninstall the device, run Driver Sweeper and then install the new driver right then and there in Safe Mode.
A friend suggested installing the new Nvidia driver over the default one, then uninstalling and using Driver Sweeper to clean up that mess and then hopefully, Win 7 would not install its default driver.
I don't get it - why the obstinance on 7's part?