What if the 10 people pirating it would NEVER EVER buy it from you anyway? (that means buying used CDs or well after it's new or from shady ebay sellers, or simply they hate you/your-company)
For the record, I know a lot of people that are like this, and
most studies about piracy done in poorer countries (and guys living there posting on forums I visit) reveal that it's very prevalent. (in the US it's 15% in the EU it's 30%, in the rest of the world is around 60% but lots of nations have spikes up to 90%)
Lots of people are either too poor or not otherwise inclined to buy regardless.
Also because of idiotic price variation practices like say Adobe products or legit-user-bashing DRM like most games have nowadays.
It's still wrong, as it's still theft.
But it's
not lost profit in this particular case, as they weren't potential customers to begin with.
So even if you magically stopped piracy somehow, sales ain't gonna boost by so much as they would expect.
This happens as well, but it's generally a minority.
I really didn't know it was so high in other countries, but now that you say it that way, it makes a lot more sense. Take me for instance; I don't have an income, therefore I can't buy games in the first place (unless I ask someone else and it's at a low price at the store). If someone doesn't have the money (nor will they in the future), then they are
more likely to pirate the software.
Edit: And the poor people who are pirating it are more likely not caring about the money aspect. For me though, if it's a company that I don't like (Bioware, EA, Blizzard), then I honestly couldn't care less if they make any money or not. They're liars and extortionists in the first place (in my point of view), hence I honestly think they deserve it for being shady dealers in the first place.
I understand your point of view because back when I was in school and had only a small allowance, whenever I would think about buying a game I tossed that idea around for 2 months before actually making the purchase. I wanted to get something I was really sure about for my money.
However, piracy is piracy, even if you don't like EA or so. It is still their intellectual property and NOTHING gives you the right to pirate their stuff.
I worked for three years and bought many games I had pirated before, partly because I felt guilty, partly because I had a lot of disposable income.
I quit my job and now I am student and I am happy to have made those purchases, but I am back to only buying a game whenever I am really sure (which is basically to say: Only when it's made by Blizzard, because they are the only ones that deliver high quality games that are nearly bug-free and awesome). I don't pirate other games though.
Personally I find it terrible that most publishers don't offer demos anymore. For example I was incredibly excited about Max Payne 3, as both its predecessors were really good. I followed the developers on Twitter and watched every gameplay video I could get my hands on.
Then there was no demo for the game and I was unsure. I didn't want to shell out 60€ for a game I did not know whether I would enjoy it or not. I had no legal way of testing it out.
So, I downloaded an illegal copy, played for 5 minutes (what I thought would be as far as a usual demo might take me), was horribly disappointed by it and deleted it again.
I don't feel good about it, but I kind of
had to do it this way. But let me assure you, had I found the game enjoyable I would have deleted it and bought it. Sadly, it sucked and I merely deleted it without buying.
Is this trend of not releasing a demo for the reason of hiding that the game is crappy?