Need Administrator Privileges

I'm using Windows 7 Professional. Occasionally I get a popup window that tells me to download a new version of my malware program and provides a link to do that. When I click on the link a dialog window pops up and tells me that I need administrative privileges to perform that action. I'm the only user of the computer and I am working with administrative privileges - at least the computer says I'm an administrator. The only way I've found to perform the action is to do it from safe mode. Do I have to disable UAC or is there a command I can use? There is no "Run as Administrator" in the context menu for this item.

Golden,
The program is Superantspyware. Whenever an upgrade is needed (engine or definitions) a window pops up from the taskbar with links to the upgrade. It's when I click on the link that I get the message. I really thought that if I were a user with administrative privileges I wouldn't have this problem. Unfortunately, all of the suggestions in the tutorial recommended by richc46 are for applications and don't work in this instance. And since there's I'm not trying to open an application there's no "Run as Administrator" in the context menu. There must be a solution besides using Safe Mode or turning off UAC which I haven't tried yet. Anybody?

It's not a shortcut. It's a link and there's no context menu.

I will post a screen shot as soon as it happens again as it will when Superantispyware needs updating. I had AVG rescue disk handy and since it purports to do the same as emisoft I ran it with no evidence of malware. In case you're wondering, I did update the virus definitions.

The last post asked me to upload a picture of the message and link. Here it is.

This program must be somewhere in your list of software installed on your box.
That's what you need to run the way described.

Picture is pretty bad in last post. I'll try a new one.