Windows 7 on September 1

As it currently stands

Once Windows 7 is complete, how do I get it?

The answer depends on who you are:

• MSDN & TechNet Subscribers: Subscribers will be able to download the final version of Windows 7 a few weeks after we announce RTM.
• Volume License (VL) Customers: Customers with Software Assurance for Windows will be able to download the final version of Windows 7 Enterprise a few weeks after we announce RTM. As announced today by Bill Veghte during his WPC09 keynote, customers without Software Assurance will be able to purchase Windows 7 through Volume Licensing on September 1st.
• Consumers, Enthusiasts, & Beta Testers (Everyone else): The retail version of Windows 7 will be available in stores October 22nd. If you pre-ordered Windows 7, it should be delivered sometime around the October 22nd timeframe (depends on the retailer). You can pre-order Windows 7 today through many online retailers like the Microsoft Store.
• On New PCs: OEMs are expected to start shipping new PCs with Windows 7 pre-installed on them around October 22nd.

Found some more info:

For those who still wonder about the truth of such a program, perhaps this marketing communication by Microsoft will dispel all doubts :

Goal : Maintain sales of Windows Vista PCs before Windows 7 GA (General Availability) and drive strong Windows 7 sales.
Strategy : Market Windows 7 when product is available for purchase
June 18 - June 26, 2009 : No proactive Windows 7 end user marketing or use of Microsoft-provided Windows 7 visual assets.
June 26 - October 21, 2009 : Continue to offer Windows Vista and use only the Windows 7 Upgrade Option Program marketing elements provided by Microsoft. OEMs are to actively promote the Windows 7 Upgrade Option Program to end users who are in the purchase consideration phase. They are also to promote quantity-limited and time-limited Windows 7 Full Package Product (FPP) pre-order offer using Microsoft-provided Windows 7 visual assets.
October 22, 2009 onwards : Actively promote Windows 7 to end users using Microsoft-provided visual assets and messaging.

OEMs may not distribute systems licensed with any Windows 7 products until October 22, 2009. They also may not take pre-orders or make pre-sales of Windows 7 systems prior to 3 days before the Windows 7 GA (General Availability) date, which is again on October 22, 2009.

okay guess i can wait another 6 weeks for a technet leak,confirmed rtm lol

i mean i can't install another build again,i just can't