thank you for the response.
it's windows explorer (file explorer), not internet explorer (browser). and my explorer displays the color correctly, it's my windows photo viewer (default picture viewer from windows seven) that displays the color wrong.
i did calibrate my monitor though, and it's only setting black level and white level, no color calibration. i went through color management, and i'm confused, what should i choose? the tutorial here only covers black/white level.