I emailed the online Microsoft Store Support.....They answered back and said as soon as SP1 came out, they began producing the software to include SP1.
They went on to say it was possible some 3rd party stores could conceivably still have some older stock on hand,
but they stated that ALL COPIES ordered from the Microsoft Store do indeed include SP1 since SP1 came out.
I didn't ask why they don't mark the boxes accordingly.
You'd think MS would've figured that out for themselves, but then we're talking about the same people who wish to shove W8 and it's metromess down our throats.