I was having the same problem. On startup my Vaio laptop display had a red hue. I would change this by going into Intel Graphics Media Accelorator properties and tweak the settings. However on Startup it would still revert to the reddy hue display.
I then used the windows calibration tool. But I would end up with an error message: "The devices page has been refreshed due to a hardware change"
I also reinstalled the drivers
yet this had no effect.
In the end I did manage to fix this problem by doing the following:
CONTROL PANEL > HARDWARE AND SOUND > DEVICES AND PRINTERS
double clicking my VAIO Laptop opened up the VAIO control center.
DISPLAY> COLOUR MODE SETTING
Deselecting "Change to optimal color mode automatically"
Select : "Select from following color modes:"
Select: "Do not apply color mode"
This fix worked for me.