I don't know, as this is mostly a software issue, but a couple things occur to me that might help:
There has got to be a setting in Signlab that allows you to send the print job to the other computer running PhotoPrint Server. (I am not familiar with any of these programs). You should check those settings carefully.
Windows 7 thinks you are sending the print job to a printer and therefore wants the printer drivers to do so. So if Photoprint Server is not a virtual printer program then there must be a choice in Signlab's print settings to send the job as a file ("print to file" or similar).
If Photoprint Server is a virtual printer the I would think you need to install it, or a driver, on the Windows 7 machine to get it to work.