What a pain! How old is the drive? Even if out of warranty, if not too old, contact manufacturer. Let them know, "I've hardly even used the drive. It failed way to soon, I always buy (insert manuf. name here) products and recommend them to all my friends because I've had such great luck with them. I know you are as shocked as I am that this drive failed with almost no usage. I'm hoping you can do something for me?".
If they are a good manuf., they might help you out. Couldn't hurt. A Guy
P.S. As they say, you'll catch more flies with honey...the "I'm shocked one of your products failed" approach works much better than, "your piece of....!"