There is no serial connected with the Windows 7 install DVD - it is only an installer, and can be used for retail or factory OEM.
So you can indeed use the same version retail installer to Repair Install your factory OEM pre-installed Windows 7, just be sure after install to activate at Computer>Properties using the Product Key on COA sticker on machine.
Follow these steps and choose to remain connected to the internet to get the latest Updates and
drivers into installer which is over a year old now:
Repair Install