I believe he said he did unlock all versions, was even presented with the menu at install.
What you might have done in the process though is lost SLP self-activation which is built into the branded reinstallation DVD, so I would use the original DVD if you ever reinstall Windows 7 lest you have to insert Product Key off of COA sticker to activate manually.
As stated you'll need to use Anytime Upgrade to move to a higher version, which will accept an Anytime or retail key for that version.