Thanks for all you comments.
After closer inspection of the DVD the holograms are not embeded within the disc itself it is a sticker and I can see a tear off which indicates the company are duplicating more than one copy.
This a really good copy 99.9% match to an identicle version, All sealed booklets, the card with the product key on (which is blocked). The DVDs are next to perfect.
So there are about to feel what a tonn of bricks feels like.