Yes that's similar to my Microsoft backup DVD, although mine is green, not blue.
I don't have a sticker on my PC since I ordered the Win 7 online & the backup DVD was delivered later.
Thanks for reminding me that the original email had the product key in it :-) I've got it now after looking up the original 'digital river' order confirmation, although I've still not been asked to input it. I still wonder if these backup disks actually require the key though. Its certainly not normal to be able to 'escape' out of the installation without inputting it...is it ?
Just for the record 'theog'. I am not doing an illegal copy :-)