In particular follow the first two steps to download the latest official installer for your licensed version, burn to DVD or write to flash stick using tool provided.
If following the rest of the steps isn't enough, then wipe the HD first with Diskpart Clean Command.
It's either a Microsoft branded DVD or it's one you burned yourself. Which is it?
If it's one you burned yourself, you need to burn them at the slowest possible speed. Burning at faster speeds causes problems for me with Windows DVD's.