1) Check if your bios has an option called "Enable Boot menu". When you enable this option, you can press a key at startup (It may be F12 or vary with your system), that will let you choose the boot device. Select your dvd drive here.
2) MS has configured Windows 7 install dvd in the UDF format, instead of the standard iso format. Some dvd drives may have trouble reading udf drives, which may be your case. Use a program like ultraiso or the ones suggested by Notsograymatter to save your disk as an iso, burn at lowest speed then try the install.