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Windows 7: Farewell to ATI, AMD to retire the ATI Brand Later this Year


30 Aug 2010   #11

 

Quote   Quote: Originally Posted by Colonel Travis View Post
Quote   Quote: Originally Posted by DarkNovaGamer View Post
Quote   Quote: Originally Posted by swarfega View Post
wtf? they spent $5billion and now theyre ditching the brand? What a waste.
Well, yeah. At least they are not leaving the graphics card market though. Everyone knows the AMD brand so it makes sense for them to just unify the brand names.

On a side note. I felt alone when I went to their official ATI forums the other day. I was the ONLY one signed in for a few hours.
Right, they're not flushing $5 billion down the toilet. They're getting rid of a logo - not the technology. Their new CPUs and GPUs will be built on the same die. They'll also continue to produce cards.
its more like. they are getting rid of the logo but not the company or products. they are slapping on the lead companies instead.
only the branding is changed.

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30 Aug 2010   #12

Windows 7 Home Premium 64-bit
 
 
Goodbye to the ATI name?

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30 Aug 2010   #13
NoN

Windows 7 Professional SP1 - x64
 
 

I've mostly since 10 years used AMD processors & Ati cards combined. Last year was the first time i'm on Intel proc, but stayed on an Ati graphics. Can't really tell about Nvidia, but Ati gave enough satisfation over the years. (i'm not a gamer, just photos/pictures editing). Well, a new logo (green on red)? Why not, it will be easy to be recognized.
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30 Aug 2010   #14

Windows 7 Home Premium x64
 
 

I'm an Intel and NVIDIA user whenever possible, but I have to say I don't think either brand name (AMD or ATI) is particularly strong. AMD CPUs have, IMO, been in second-place for a long time, and ATI and NVIDIA are constantly outdoing each other. I'm not sure what they hope to gain by this...
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30 Aug 2010   #15
NoN

Windows 7 Professional SP1 - x64
 
 

Quote   Quote: Originally Posted by BCXtreme View Post
I'm an Intel and NVIDIA user whenever possible, but I have to say I don't think either brand name (AMD or ATI) is particularly strong. AMD CPUs have, IMO, been in second-place for a long time, and ATI and NVIDIA are constantly outdoing each other. I'm not sure what they hope to gain by this...
I recon i'm pretty impress by intel procs at the moment...i'm looking forward that Arrandale one and it might be my next proc...perhaps will try a Nvidia aswell.
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30 Aug 2010   #16

Windows 8.1 Pro
 
 

Quote:
The second point is really the justification for all of this. If AMD’s internal research is to be believed, AMD vs. NVIDIA is better from a marketing standpoint than ATI vs. NVIDIA.
That, ladies and gentlemen is the bottom line!

BTW.... does that mean we get better driver (crossfire) support???
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30 Aug 2010   #17

 

Quote   Quote: Originally Posted by sygnus21 View Post
Quote:
The second point is really the justification for all of this. If AMD’s internal research is to be believed, AMD vs. NVIDIA is better from a marketing standpoint than ATI vs. NVIDIA.
That, ladies and gentlemen is the bottom line!

BTW.... does that mean we get better driver (crossfire) support???
.... uh its not changing at all, its changing in NAME ONLY
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30 Aug 2010   #18

Windows 8.1 Pro
 
 

Quote   Quote: Originally Posted by cloud8521 View Post
.... uh its not changing at all, its changing in NAME ONLY
Uhhh... yeah, I got that

Thanks.
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30 Aug 2010   #19

Windows 7 x64 Ultimate
 
 

"AMD vs NVidia" might look better to AMD, but I'm not sure it looks better to consumers... Average joe consumer will wonder if the "AMD" video card will even work in his "Intel" computer. Plus, unless people KNOW that AMD bought ATI, they'll be wondering just what AMD knows about video anyway and why theyshould be trusted with it.

To me AMD has less marketing cache than ATI did. If anything rebranding AMD CPUs to ATI would have been just as "smart" (or not smart).

I'm kind of surprised that that merger was even allowed to happen. What happens if AMD makes "AMD Video" cards somehow proprietary with custom AMD busses. Then intel and nvidia get in bed and do the same? A MASSIVE amount of choice will be removed from the consumer.
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30 Aug 2010   #20

Windows 7 Professional x64
 
 

Look on the bright side, there won't be any "ATI vs NVidia" flamewars anymore...
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 Farewell to ATI, AMD to retire the ATI Brand Later this Year




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