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Windows 7: Report: Microsoft to close in-game advertising company Massive


09 Oct 2010   #1
JMH

Win 7 Ultimate 64-bit. SP1.
 
 
Report: Microsoft to close in-game advertising company Massive

Quote:

Massive was Microsoft's push into video game advertising and, since we live in an ad-filled world and games seek to mimic that reality, it seemed like a good fit. According to a report by Media Week however, the company has long been troubled, and will soon be shutting its doors.

The problem? Microsoft would rather advertise in Xbox Live, where it doesn't have to split the profits with publishers. EA recently pulled its business from Massive in order to sell ads internally. It's not that you will be seeing less advertising in games, it just seems as if those making large bets on in-game ads would simply rather keep larger cuts for themselves.

"Video games are an active, engaged, 'lean-forward' entertainment experience," Massive GM JJ Richards told Ars in 2009, making the case for advertising in video games. "Games in Massive's network contain four to five minutes of advertising or less per hour. Contrast that with an hour of television where consumers are likely to be exposed to at least 12 minutes of interruptive advertising."

Ads in games are a controversial subject, but with the price of development swelling and the price of software remaining stagnant or even dropping, it's one way for developers and publishers to add to the bottom line. In-game advertising will continue, but Microsoft isn't going to find itself in a position to dominate the market.
Source -
Report: Microsoft to close in-game advertising company Massive

My System SpecsSystem Spec
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09 Oct 2010   #2

Win 7 Ultimate 32bit
 
 

Honestly, I have no real idea of what they are talking about. But Advertising most products does not work on me.

I go to the store, see what looks good and I buy it. Ad's don't sell me.

Thank the makers for DVR.

If they are referring to the ad's that show up prior to a game starting. I find the kill switch/patch on those and make them go away, so again, it's a waste of time and money on me.
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09 Oct 2010   #3

Windows 7 Ultimate SP1 x64
 
 

For the Ads I think they are refering to in game ads for example you might be playing a racing game and you see a Shell gas-station.
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10 Oct 2010   #4

Windows 8 Professional 64-bit
 
 

Quote   Quote: Originally Posted by ionbasa View Post
For the Ads I think they are refering to in game ads for example you might be playing a racing game and you see a Shell gas-station.
My exact thoughts, games no longer have to come up with random make-believe products, instead, they will be actual stuff you can buy. Pretty clever if you ask me.
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 Report: Microsoft to close in-game advertising company Massive




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