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Windows 7: Microsoft Must Rebuild Its Brand: 10 Ways to Do It

14 Oct 2010   #1

Windows 7 Ultimate x64, Mint 9
 
 
Microsoft Must Rebuild Its Brand: 10 Ways to Do It

Microsoft Must Rebuild Its Brand: 10 Ways to Do It


Quote:
The question over whether or not Microsoft’s brand is strong can be difficult to answer. Microsoft supporters could easily point to the company’s dominance in the software market to prove that it has a well-respected brand. After all, if the company’s brand was poor, how could it sell so many licenses and generate such a huge profit each year?
That’s understandable. But if that’s all Microsoft would cling to in such a discussion, it’s rather short-sighted. Microsoft does have a major brand issue. Its brand is not even close to matching that of Apple’s or Google’s, two companies that consistently make the software giant look bad. That’s something that the company needs to understand. And until it realizes that its future will be in jeopardy until its brand is revitalized, Microsoft will continue to flounder.
This is how Microsoft can rebuild its ailing brand.
Source: Microsoft Must Rebuild Its Brand: 10 Ways to Do It - Enterprise Applications from eWeek

To be honest, this article is poorly written. I don't much care for the author, but he has some valid points (Windows Phone 7, working on enterprise).

~Lordbob

My System SpecsSystem Spec
.

14 Oct 2010   #2
s31

Windows 7 Ultimate
 
 

lol this guy has no idea, check the comments
My System SpecsSystem Spec
14 Oct 2010   #3

Windows 7 Ultimate x64 Steve Ballmer Edition
 
 

I completely agree that MS needs to step up it's online presence.

I do really like Windows 7 Enterprise, my school uses it (Miami University) and it is really a pleasure to use.
My System SpecsSystem Spec
.


14 Oct 2010   #4

Windows 7 Ultimate x64, Mint 9
 
 

Quote   Quote: Originally Posted by s31 View Post
lol this guy has no idea, check the comments
Reading the comments gives meaningful feedback about the writer?

You should read comments on YouTube videos. Comments mean nothing...

~Lordbob
My System SpecsSystem Spec
14 Oct 2010   #5

Windows 7 Home Premium x64
 
 

Quote   Quote: Originally Posted by Lordbob75 View Post
Quote   Quote: Originally Posted by s31 View Post
lol this guy has no idea, check the comments
Reading the comments gives meaningful feedback about the writer?

You should read comments on YouTube videos. Comments mean nothing...

~Lordbob
You really need to read the article, but the comments are also kind of right - a lot of what this guy is saying really doesn't make sense except for a few pieces here and there like the online presence part.
My System SpecsSystem Spec
14 Oct 2010   #6

Windows 7 Ultimate x64, Mint 9
 
 

Quote   Quote: Originally Posted by Klaw117 View Post
Quote   Quote: Originally Posted by Lordbob75 View Post
Quote   Quote: Originally Posted by s31 View Post
lol this guy has no idea, check the comments
Reading the comments gives meaningful feedback about the writer?

You should read comments on YouTube videos. Comments mean nothing...

~Lordbob
You really need to read the article, but the comments are also kind of right - a lot of what this guy is saying really doesn't make sense except for a few pieces here and there like the online presence part.
I tend to ignore the comments as they are a few guys with meaningful feedback overwhelmed by trolls.

But yes, the author is an idiot.

~Lordbob
My System SpecsSystem Spec
15 Oct 2010   #7

Windows 7 Enterprise (x64); Windows Server 2008 R2 (x64)
 
 

Amen to #3. Microsoft has forgotten about the Enterprise Customer for years. It is time to step up and help us!!!!

Quote:
3. Go back to the enterprise
Microsoft is still a wildly successful company when it comes to enterprise adoption. In light of that, maybe it's time that the software giant goes back to its roots and sharpens its focus on technology for the enterprise. After all, that was a key component in its rise in the industry. It's no secret that its consumer shift has hurt it. The corporate world could help revive Microsoft's brand. It's at least worth a shot.
My System SpecsSystem Spec
15 Oct 2010   #8

Windows 7 Ultimate x64, Mint 9
 
 

Quote   Quote: Originally Posted by WindowsStar View Post
Amen to #3. Microsoft has forgotten about the Enterprise Customer for years. It is time to step up and help us!!!!

Quote:
3. Go back to the enterprise
Microsoft is still a wildly successful company when it comes to enterprise adoption. In light of that, maybe it's time that the software giant goes back to its roots and sharpens its focus on technology for the enterprise. After all, that was a key component in its rise in the industry. It's no secret that its consumer shift has hurt it. The corporate world could help revive Microsoft's brand. It's at least worth a shot.
+1

~Lordbob
My System SpecsSystem Spec
17 Oct 2010   #9

Windows 7 Pro. 64/SP-1
 
 

This guy Don Reisingeris mad at Microsoft because they don't do things his way. As any other large company they will make decision that work and some that don't. They sure don't quiet trying to come up with things that people want. I have never met anybody that don't know the name Microsoft and there products. I have met a few that don't like Microsoft because there the big boy in town and they got lots of money. They want Windows free or at least let them steal it.
My System SpecsSystem Spec
17 Oct 2010   #10

Windows 7 Ultimate x64, Mint 9
 
 

Quote   Quote: Originally Posted by Layback Bear View Post
This guy Don Reisingeris mad at Microsoft because they don't do things his way. As any other large company they will make decision that work and some that don't. They sure don't quiet trying to come up with things that people want. I have never met anybody that don't know the name Microsoft and there products. I have met a few that don't like Microsoft because there the big boy in town and they got lots of money. They want Windows free or at least let them steal it.
I would agree that Microsoft does not need to rebuild the brand name, but some (very few) of his suggestions made sense.

~Lordbob
My System SpecsSystem Spec
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