During this year's WWDC
, Apple took the time to talk up Snow Leopard, the successor to Mac OS X, but also made sure to talk about Windows. Apple's Bertrand Serlet made a point to say that the company loves and is proud of Leopard, so to show that the next version built upon the previous one, the company called the operating system Snow Leopard. Serlet called Windows 7 "just another version" of Windows Vista, noting that the user still has to deal with DLLs, the registry, disk defragmenter, and so on. He emphasized that Microsoft has dug quite a big hole with Vista and is trying to get out of it with Windows 7, at which point the screen showed the rather harsh quote: "Vista has failed to catch on with mainstream computer users, while businesses have shunned it outright." On top of that, he said that Windows 7 has "even more complexity" since it is "the same old tech as Vista" and is "just another version of Vista."
Apple frequently badmouths Windows at its events, since in terms of market share, Mac OS X is in a very distant second. Actions speak louder than words though; the real attack from Apple comes in the form of the $29 price tag
to upgrade from Leopard to Snow Leopard. Even according to a leaked Best Buy memo from last week
(that includes possible upgrade prices to Windows 7), Microsoft won't be matching such a low price. Whether the upgrade to Snow Leopard is comparable to the upgrade to Windows 7 is of course very important, but when it comes to marketing and fanboy flame wars, it's just irrelevant. Money talks, and right now it isn't looking very good for Microsoft (though I believe Windows 7 will do very well regardless of price). Redmond is expected to announce Windows 7 pricing later this month.