|06 Jan 2011||#1|
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CES: What Microsoft's Ballmer didn't say
This isnít a typical keynote write-up. Usually, covering a keynote, I write about what executives say or announce. At the kick-off Consumer Electronics Show (CES) 2011 keynote by Microsoft CEO Steve Ballmer on January 5, the more interesting bits were what Ballmer didnít say.
He didnít offer Windows Phone 7 sales numbers. (Microsoft said recently it had sold 1.5 million WP7 devices, but later admitted it had sold these to carriers, not consumers.)
He didnít offer any new Windows 7 sales figures.
He didnít talk about Microsoftís plans to compete with Apple TV and Google TV (or why it isnít planning to do so).
Most alarmingly, he didnít have anything to say about how Microsoft plans to address the slate market beyond what company officials have said already ó namely, that Windows 7 makes a darn good slate/tablet operating system and will be the operating system that Microsoft makes available to its partners for the next two-plus years. I strongly disagree, as even the nicest looking Windows slates hitting the market are either 1. super pricey; 2. horrible re: battery life; 3. heavy/bulky; and/or 4. not touch-centric.
Remember Ballmer said that Microsoftís and its partnersí answers to the iPad would be coming in 2011, and would be Intel Oak Trail dependent? Other than showing off the new Samsung Sliding PC, which is running Oak Trail, Microsoft execs didnít have more to say on that front.
Ballmer did reiterate that the next version of Windows (which he didnít call Windows 8) will run on ARM processors. He noted that Microsoft sold 8 million Kinect sensors in 60 days. (What he didnít say is that the 8 million was sales to the channel and not consumers. So we donít really know how many consumers bought.) He noted that Netflix and Hulu soon will be Kinect-enabled on Xbox Live. And he noted that Microsoft will deliver a thinner (and hopefully cheaper) Surface 2.0 platform later this year.
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