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Windows 7: Check out the New Windows 7 Packaging

23 Jun 2009   #1
z3r010

 
Check out the New Windows 7 Packaging

Quote:
Simple, Clean and Easy To Open…

We approached the packaging for Windows 7 the same way we approached the product – by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste.



Simple Design

Customers told us they liked the big bold Windows logo and how it clearly communicates that it’s Windows 7. They like larger typefaces to make it easy to read and they like background colors for each edition to make it easier to differentiate between Windows 7 Home Premium all the way to Windows 7 Ultimate. In their own words, the “clean” design gives off a “fresh” feel.

Make It Easy To Open

We’ve reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide. The plastic case opens easily like a standard DVD case and it will have a single easy-to-remove seal at the top - And that’s it!



Reduce Waste

The plastic case protecting the Windows 7 disk is lighter and is recyclable. The packaging itself has a 37% weight reduction and a 50% improvement on it’s econometrics score over the predecessor.

Essentially, this packaging is what customers told us they were most interested in picking up to learn more about Windows 7. We hope you do the same.

Look for the new Windows 7 packaging to hit this fall!


More...


My System SpecsSystem Spec
23 Jun 2009   #2
Dark Nova Gamer

Windows 7 Ultimate, OS X 10.7, Ubuntu 11.04
 
 

Okay now that case is okay with me.
My System SpecsSystem Spec
23 Jun 2009   #3
Night Hawk

Windows 7 Ultimate x64, XP Mode, W8.1 Preview VM - 7 Pro x64 second remote tower
 
 

I ended up with a new avatar upon seeing that one while checking up on things. As expected MS will continue to use the basic wrapping without any spectacular new look for 7's retail boxes.

The move to plastic cases starting with Vista was a much needed improvement over the old cardboard sleeve idea. If you should happen to drop the case the disk will generally survive the impact while the old cardboard sleeve would simply bend and the disk could be damaged.

Plus you are far less apt to see a disk scratched up since you remove the disk upward rather then sliding it out on one side. One little bit of dirt or debris and scratched up disk you got with those.
My System SpecsSystem Spec
23 Jun 2009   #4
napilopez

Windows 7 Build 7077 x64
 
 

You know, that packaging looks much better in that an actual photograph than it does in the simple renders we've been seeing here for a long time
My System SpecsSystem Spec
24 Jun 2009   #5
TechOutsider

Windows XP
 
 

Why not just a DVD sleeve?
My System SpecsSystem Spec
24 Jun 2009   #6
Dark Nova Gamer

Windows 7 Ultimate, OS X 10.7, Ubuntu 11.04
 
 

Quote   Quote: Originally Posted by TechOutsider View Post
Why not just a DVD sleeve?
Higher chance of the DVD getting lost/broken.
My System SpecsSystem Spec
24 Jun 2009   #7
Night Hawk

Windows 7 Ultimate x64, XP Mode, W8.1 Preview VM - 7 Pro x64 second remote tower
 
 

The plastic case offers a bit more impact protection from any thinner sleeves if you end up dropping the disk on the floor or someone comes along and places something on top. "oh noooo... i spilled my morning coffee and it got into the sleeve!"

On the other hand, "who spilled something on my 7 dvd case over here? hey!" where you simply wipe off the outside.

Plus it's no longer a plastic case slid into a cardboard sleeve as seen with Vista. They simply add an insert inside the case itself. Saves on paper making that more environmentally friendly.
My System SpecsSystem Spec
24 Jun 2009   #8
TechOutsider

Windows XP
 
 

I doubt dropping a DVD on the floor would damage it, unless you do it until the DVD physically cracks/breaks. Liquids don't damage DVDs for the most part.
My System SpecsSystem Spec
24 Jun 2009   #9
Dark Nova Gamer

Windows 7 Ultimate, OS X 10.7, Ubuntu 11.04
 
 

Quote   Quote: Originally Posted by TechOutsider View Post
I doubt dropping a DVD on the floor would damage it, unless you do it until the DVD physically cracks/breaks. Liquids don't damage DVDs for the most part.
It is 'less likely' to break.

Plus you have a higher chance of finding it if you misplace it. Its easier to find bigger objects then smaller ones.
My System SpecsSystem Spec
24 Jun 2009   #10
zigzag3143

Win 8 Release candidate 8400
 
 
win 7 packing

Quote   Quote: Originally Posted by TechOutsider View Post
I doubt dropping a DVD on the floor would damage it, unless you do it until the DVD physically cracks/breaks. Liquids don't damage DVDs for the most part.
Try acetone (nail polish remover) It becomes asticky mess

Ken
My System SpecsSystem Spec
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 Check out the New Windows 7 Packaging




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