| Windows 7: Seagate CEO Explains Why Flash Won’t Replace Magnetic HDDs Soon |
15 Apr 2012
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#1 | | 64-bit Windows 7 Ultimate SP1 & Windows 8 Enterprise Texas |
Seagate CEO Explains Why Flash Won’t Replace Magnetic HDDs Soon Quote: Solid state drives don’t just “sort of” speed up your boot drive, the difference is literally night and day. Anyone who has spent any amount of time with a machine equipped with one will tell you it’s hard to go back to using a mechanical drive, but that doesn’t have Seagate worried. Forbes had an opportunity to sit down with CEO Steve Luczo this week, and he makes a pretty compelling argument as to why the mechanical hard drive industry has nothing to fear from SSD to makers, at least for now. Read more at: Maximum PC | Seagate CEO Explains Why Flash Won | My System Specs |
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15 Apr 2012
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#2 | | Windows 7x64 Home Premium SP1 x 2 Australia |
I bet Kodak had a similar point of view regarding film. They are in Chapter 11 bankruptcy I believe. | My System Specs | | System Manufacturer/Model Number Own build (+ Recased Acer Aspire x1800) OS Windows 7x64 Home Premium SP1 x 2 CPU Intel i7 2600k Motherboard ASUS P8Z68 Deluxe Memory G.Skill Ripjaws (DDR3-1600) 2x4GB Graphics Card Nvidia GeForce GTS 450; Intel HD Graphics 3000(GT2+) Monitor(s) Displays Dell Ultrasharp IPS panel U2311H, Samsung SyncMaster P2350 Screen Resolution 1920x1080 Keyboard Logitech MK520 (wireless) Mouse Logitech MK520 PSU Seasonic M12II 520W Case Lian Li Lancool PC-K60 Cooling Case: 1x120mm, 3x140mm CPU: Hyper 212+ Hard Drives Crucial M4 128GB (000F), Seagates 1TB Barracuda ST31000528AS + Internet Speed 6-7 Mbps Antivirus Norton NIS, Malwarebytes on 2 (MSE on 3rd PC) Browser FireFox Other Info Audio: Logitech Z523 2.1 |
15 Apr 2012
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#3 | | |

Quote: Originally Posted by mjf I bet Kodak had a similar point of view regarding film. They are in Chapter 11 bankruptcy I believe. I thought that, too, at first. But if you read the interview it's interesting because apparently there is no way to produce enough flash drives to store all the information available on earth: Quote: Q: Sitting someplace on a drive. So, demand for drive capacity will continue to grow.
A: Our industry shipped 100 exabytes of data five years ago, 400 exabytes in 2011, and we’ll probably ship a zettabyte sometime between 2015 and 2016. A zettabyte is equal to all the data that’s been digitized from 1957 through 2010. Everything, however you want to think of it, cards, tapes, PCs, mainframes, client/server, minicomputers – one zettabyte. And we’re going to ship that in one year. So whatever the architecture is, pads, phones, notebooks, ultrabooks, real notebooks, PCs, servers, clouds, one year, a zettabyte – that’s all going to be on rotating mass storage. Q: And demand will keep ratcheting up from there.
A: By 2020, that number is somewhere between 7 and 35 zettabytes, depending on who you’re talking to – Seagate, which says 7, or EMC, which says 35. There is no amount of flash that can even address one tenth of one percent of that. People get locked in to this view at a device level. Yes, you could have some number of units that are serviced by flash. Let’s hope so. In fact, my bigger concern is that the flash guys can’t figure out how to keep delivering the performance and costs that they’ve been able to as they get to sub-21 nanometers, than it is that somehow they’re going to replace HDDs. Not without literally $500 billion of investment in fabs they’re not. And even then they’d only be scraping the surface. | My System Specs | | System Manufacturer/Model Number Colonel Travis 5000 OS Black Label 7 x64 CPU AMD Phenom II X6 1055t Motherboard GA-890FXA-UD5 Memory 8GB Corsair XMS3 Graphics Card Radeon HD 6790 Sound Card X-FI Titanium Fatal1ty Pro Monitor(s) Displays Acer AJ15 Screen Resolution 1600x900 PSU OCZ ModXStream 700W Cooling 50 billion case fans Hard Drives OCZ Agility 3 SSD 120GB |
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15 Apr 2012
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#4 | | Windows 7x64 Home Premium SP1 x 2 Australia |
Maybe I think of SSDs more generally as non spinning storage devices. I remember the days of 20MB HDDs. The idea of a 3 TB domestically available HDD was considered beyond the physics of magnetic storage. Ok rotating storage has a future for mass storage for quite a while. But I think we are talking very large database storage.
I'd like to consider SSD in future as standing for fast Static Storage Device be it NAND gate type technology or optical. I can't see the market for this disappearing. | My System Specs | | System Manufacturer/Model Number Own build (+ Recased Acer Aspire x1800) OS Windows 7x64 Home Premium SP1 x 2 CPU Intel i7 2600k Motherboard ASUS P8Z68 Deluxe Memory G.Skill Ripjaws (DDR3-1600) 2x4GB Graphics Card Nvidia GeForce GTS 450; Intel HD Graphics 3000(GT2+) Monitor(s) Displays Dell Ultrasharp IPS panel U2311H, Samsung SyncMaster P2350 Screen Resolution 1920x1080 Keyboard Logitech MK520 (wireless) Mouse Logitech MK520 PSU Seasonic M12II 520W Case Lian Li Lancool PC-K60 Cooling Case: 1x120mm, 3x140mm CPU: Hyper 212+ Hard Drives Crucial M4 128GB (000F), Seagates 1TB Barracuda ST31000528AS + Internet Speed 6-7 Mbps Antivirus Norton NIS, Malwarebytes on 2 (MSE on 3rd PC) Browser FireFox Other Info Audio: Logitech Z523 2.1 |
16 Apr 2012
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#5 | | W7 X-64 RTM,SUSE 11.1, XP PRO SP3 as a VM, VMware ESXi Hafnarfjörður IS |
Hi there
at least it wasn't a "Gartner's" prediction.
If Gartner said the same thing I'd sell ANY stock I had in Seagate etc etc. Those people are HOPELESS in prediction -- about 50% correct -- same as you'd get with a random guess. !!!
Of course what else do you expext SEAGATE to say--"We are in a dying Industry People -- Please do not invest any more money" --Of course not.
As more and more people try SSD's and like them demand will grow and the technology will develop (even Seagate will join the party at some time) to make them large capacity and affordable. It might take a while but IT WILL COME un some form or other.
Incidentally there are also ENVIROMENTAL reasons for using SSD's too -- less power requirements, less "Rare Earth" and toxic Heavy metal requirements so a cleaner manufacturing process etc.
(Look at Kodak failing to spot the digital photography trend, and probably SONY isn't too long left for this world either --at least in its present form).
Predicting Future technology or even the use of it is always a dangerous game -- remember once Texting was only provided since the Mobile operators had spare capacity and didn't know what to do with it -- nobody even dreamed of the amount of use it would get.
Music studios restricting output to CD thought they had the Music Industry in their hands for ever in spite of an onslaught by MD's (Minidiscs) to make music more portable.
Then as we all know the Ipod appeared and changed the whole nature of how people listen, buy and store music (and probably make it too).
Same with Movies -- Better Bandwidth, more people with large LCD screens -- so people want this at HOME rather than expensive trips to a movie theater where you don't have any control of how you play / watch the movie. People like Netflix etc have got this more or less correct assuming the Babdwidth can sustain it.
Satellite TV and "On Demand" TV has shaken the standard providers to the core -- who cares if channel X and channel Y are showing things yoy want to watch at the same time -- just RECORD both and watch them at your leisure (and fast forward the commercials too).
Cheers
jimbo
Last edited by jimbo45; 16 Apr 2012 at 01:30 AM..
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16 Apr 2012
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#6 | | Windows 7 Home premium 64bit |
i'm still waiting for ssd prices to go down so i can use it as a boot drive and install a couple programs on it and install my games on my current hdd. Hopefully in the future they are a lot cheaper and then there wont be a need for hdd and i can install all my stuff on a big enough ssd.Anyways as for now i'm playing the sit and watch the prices and wait game. | My System Specs | | Computer type PC/Desktop OS Windows 7 Home premium 64bit CPU AMD Phenom II X4 925 (Deneb) OC 3.4GHz Motherboard M5A78L-MLX Plus Memory 8192MB RAM DDR3 1600 Graphics Card XFX HD 6870 1GB (Connected via HDMI) Monitor(s) Displays Polaroid TLAC-02255 22" Digital HD LED TV Screen Resolution 1920x1080 60Hz Keyboard Microsoft USB Comfort Curve Keyboard 2000 (IntelliType Pro) Mouse Logitech Optical Gaming Mouse G400 PSU CORSAIR CX600 600w Case AZZA Orion 202 EVO with 3fans and a corsair af fan Cooling cooler master hyper TX3 cpu cooler Hard Drives Kingston Digital 60GB SSDNow V300 and 500gb HDD Western Digital 7200rpm (black) Internet Speed 6Mbps download 0.65Mbps upload Antivirus MSE Browser chrome |
16 Apr 2012
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#7 | | |

Quote: Originally Posted by jimbo45 Of course what else do you expext SEAGATE to say--"We are in a dying Industry People -- Please do not invest any more money" --Of course not.
As more and more people try SSD's and like them demand will grow and the technology will develop (even Seagate will join the party at some time) to make them large capacity and affordable. It might take a while but IT WILL COME un some form or other. Agree, but the key phrase is "take a while." There's simply no way flash drives will come close to matching the capacity of mechanical drives for decades - it's the same brick wall Moore's Law is running into. Beyond a certain point, we just don't how to shrink and cram more stuff in tighter spaces. I'm sure the marketplace will figure this out, or come up with a totally new technology, but right now that is really far off. | My System Specs | | System Manufacturer/Model Number Colonel Travis 5000 OS Black Label 7 x64 CPU AMD Phenom II X6 1055t Motherboard GA-890FXA-UD5 Memory 8GB Corsair XMS3 Graphics Card Radeon HD 6790 Sound Card X-FI Titanium Fatal1ty Pro Monitor(s) Displays Acer AJ15 Screen Resolution 1600x900 PSU OCZ ModXStream 700W Cooling 50 billion case fans Hard Drives OCZ Agility 3 SSD 120GB |
Corsair Force GT SSD 120 GB |
Barracuda 7200 SATA 300GB |
WD Caviar Green SATA 500GB Internet Speed 35Mbps/35Mbps |
16 Apr 2012
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#8 | | W7 X-64 RTM,SUSE 11.1, XP PRO SP3 as a VM, VMware ESXi Hafnarfjörður IS |

Quote: Originally Posted by Colonel Travis 
Quote: Originally Posted by jimbo45 Of course what else do you expext SEAGATE to say--"We are in a dying Industry People -- Please do not invest any more money" --Of course not.
As more and more people try SSD's and like them demand will grow and the technology will develop (even Seagate will join the party at some time) to make them large capacity and affordable. It might take a while but IT WILL COME un some form or other. Agree, but the key phrase is "take a while." There's simply no way flash drives will come close to matching the capacity of mechanical drives for decades - it's the same brick wall Moore's Law is running into. Beyond a certain point, we just don't how to shrink and cram more stuff in tighter spaces. I'm sure the marketplace will figure this out, or come up with a totally new technology, but right now that is really far off. Hi there
even today we *Could* triple the capacity of all drives be they SSD's or spinners without a single change of technology -- with fast hardware why not build compression (lossless) into the storage -- the user will just see the data in "plain text" while the hardware will compress / decompress the data.
The compression mechanism can be built into the firmware.
Things like WORD / EXCEL etc will compress up to 90% and most music / multimedia can be LOSSLESSLY compressed decently too.
We need faster hardware for this to work but the firmware of the spinners / SSD's could have fast RAM speed type caches for doing the compression / decompression.
Mechanisms and systems in the future will certainly appear (and I don't believe it will be too long).
SSD's in their present form might take a geological age (if ever) to catch up capacity wise with spinners -- but there is a lot of newer technology out there in Labs just awaiting the need to move it beyond Research stage into real development.
Mabe bubble storage with new technology might come back into consideration - certinly there's a lot of development going on into the next generation of Mass storage.
Cheers
jimbo | My System Specs | | System Manufacturer/Model Number Custom built OS W7 X-64 RTM,SUSE 11.1, XP PRO SP3 as a VM, VMware ESXi CPU Q9400 QUAD Motherboard P5QL-CM Memory 8GB Graphics Card On Motherborad Sound Card Realtek HD audio Monitor(s) Displays Apple Cinema display Mouse Toshiba wireless laser Hard Drives 4 X 1TB SATA Internet Speed > 20MB up |
16 Apr 2012
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#9 | | |
There's plenty of time before Mechanical drive makers have to hit the panic button. | My System Specs | | Computer type PC/Desktop System Manufacturer/Model Number Systems by SmartEyeball OS 8 Pro x64 CPU i7 3770K 4.6GHz Motherboard ASUS P8Z77 WS Memory 16GB G.Skill Trident X 2400mhz Graphics Card 3x Gigabyte GTX 670 OC WindForce *TRI SLI* Sound Card ALC898 / 5.1 receiver/ ATH-AD900 Headphones Monitor(s) Displays x3 Dell U2410 / 58" Samsung / "40 Sony Screen Resolution 5760*1200/ 1920*1200 / 1920*1080 Keyboard Topre Realforce // Ducky Shine MX Black // Filco Ninja TKL Mouse Razer Imperator + Thermaltake Theron PSU Corsair AX1200W Case Thermaltake Level 10 GT Snow Edition Cooling Noctua NH-D14 Hard Drives 2x Intel 520 240GB (RAID 0) * 2x WD Caviar Blacks 2TB (RAID 0) * 2TB WD Caviar Black Antivirus MSE Browser IE, FF Other Info GT Extreme V2 Sim Racing Cockpit + 40" LCD and K/B Mouse stand ▼
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16 Apr 2012
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#10 | | W7 X-64 RTM,SUSE 11.1, XP PRO SP3 as a VM, VMware ESXi Hafnarfjörður IS |

Quote: Originally Posted by smarteyeball There's plenty of time before Mechanical drive makers have to hit the panic button. Hi there
you can still buy FLOPPY Discs and a USB floppy disk adapter if you want .
Cheers
jimbo | My System Specs | | System Manufacturer/Model Number Custom built OS W7 X-64 RTM,SUSE 11.1, XP PRO SP3 as a VM, VMware ESXi CPU Q9400 QUAD Motherboard P5QL-CM Memory 8GB Graphics Card On Motherborad Sound Card Realtek HD audio Monitor(s) Displays Apple Cinema display Mouse Toshiba wireless laser Hard Drives 4 X 1TB SATA Internet Speed > 20MB up Seagate CEO Explains Why Flash Won’t Replace Magnetic HDDs Soon problems? All times are GMT -5. The time now is 03:11 AM. | |