Will Ivy Bridge's Integ. Graphics Ring Death Knell For Discrete GPUs?

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    Will Ivy Bridge's Integ. Graphics Ring Death Knell For Discrete GPUs?


    Posted: 01 May 2012
    If you ask an everyday gamer, he'll probably tell you the PC graphics market is basically a two-horse race between AMD's Radeon and Nvidia's GeForce. Ask a financial analyst and you'll get a different answer: the beancounters think that the graphics market is less of a race and more of a massacre, with Intel playing the role of Leatherface and Ivy Bridge's integrated graphics acting as the chainsaw that delivers the death blow.
    Read more at:
    Maximum PC | Will Ivy Bridge's Integrated Graphics Ring The Death Knell For Discrete GPUs?
    Brink's Avatar Posted By: Brink
    01 May 2012



  1. Posts : 6,668
    Windows 7 x64
       #1

    Simple answer - no.

    Maybe for a majority of typical users that were getting discrete just to play hd video or something.
    It is not by any means a replacement for a top shelf graphics card though, and it never will be.
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  2. Posts : 1,653
    Windows 10 Pro. EFI boot partition, full EFI boot
       #2

    Doesn't make any sense at all. There is a pretty good market for high end graphics boards for gamers -non-gamers don't buy these boards and the companies are profitable. There may be only two chipsets, but there are many board manufacturers. On-chip graphics will never be able to compete with the performance of high-end graphics since the discrete graphics will always have the advantage of more dedicated hardware. In addition, gaming is such that the evolving gaming needs will always outstrip the graphics performance available except for maybe the best discrete graphics card available at the games launch
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  3. Posts : 293
    win 7 home premium 64 bit
       #3

    I'm pretty sick and tired of so called expert consulting agencies TRYING TO LEAD THE CONSUMER BY THEIR ASSININE PRONOUCEMENTS.

    I wonder how much Intel paid these people to state this "fallacy".
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  4. Posts : 4,161
    Windows 7 Pro-x64
       #4

    Integrated graphics was never meant to replace "high-end" graphic cards. That's not the issue. The report says that Ivy Bridge has "functionally destroyed any reason to buy a basic video card" for most consumers. And that's about 95% of the market.

    As grandiose as the gamers may seem, they make up a very small portion of the overall PC market. Most folks don't need a $1K graphics card. It's like buying a Ferrari to go down the driveway to check your mailbox. :)
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  5. Posts : 6,668
    Windows 7 x64
       #5

    People that don't play games have never focused on graphics. That's not going to change. They will get a bit more bang for their buck from the intel integrated, I doubt the vast majority of the people we're talking about here even know what a video card actually is though.
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  6. Posts : 4,161
    Windows 7 Pro-x64
       #6

    I most certainly do! My video card has Blockbuster printed on it.
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  7. Posts : 12,364
    8 Pro x64
       #7

    carwiz said:
    Integrated graphics was never meant to replace "high-end" graphic cards. That's not the issue. The report says that Ivy Bridge has "functionally destroyed any reason to buy a basic video card" for most consumers.
    True. Any card that under performs the integrated chip is now redundant.

    Most folks don't need a $1K graphics card. It's like buying a Ferrari to go down the driveway to check your mailbox. :)
    Also true - but you do get your mail quicker while having a lot more fun
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  8. Posts : 6,668
    Windows 7 x64
       #8

    carwiz said:
    I most certainly do! My video card has Blockbuster printed on it.
    Since a picture is worth a thousand words...
    Attached Thumbnails Attached Thumbnails Will Ivy Bridge's Integ. Graphics Ring Death Knell For Discrete GPUs?-facepalm_star_trek_picard_data.jpg  
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  9. Posts : 6,292
    Windows 7 64 Bit Home Premium SP1
       #9

    Unfortunately it all comes down to markets, corporate profits, and stockholder sentiments.

    The danger from the insurgence of these integrated video solutions, coupled with the general public's historical preference for lower prices over better quality, is that the market for (what will then become) "high end" dedicated video cards will shrink. And while there will always be a market for these cards, will that market be large enough to satisfy the stockholders and corporate management?

    Just take a look at the digital camera market. People are buying fewer digital cameras because they can use their smartphone's camera instead. Never mind the image quality is awful - it is cheap and convenient. And already in the face of a shrinking market a few digital camera manufacturers are talking about dropping out.

    So the danger to the enthusiast is not that digital cameras or high end video cards will disappear, but that they will become luxury items with prices to match due to the lack of competition.

    2 cents.
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