I find it odd too that so many use Windows 7 and continue to gripe, complain, moan, and knock it. I always advise them to buy a Mac.
Actually, I rather like Windows 7 and have since the first beta download. It was immediatly better than XP or Vista combined. Further, It allows me to set up my system MY way and use it the way I am maximally productive. It does not insert useless screens and extra clicks that give me no value and add only pointless and time wasting frustration.
My strongest bitch, is that not too many years from now, Microsoft will Kill Windows 7 as a purchasable OS so I must prepare my software to run on something I find majorly inadequate. It will be something I wouldn't want to use or to deliver to my customers. It is especially offensive since it would have been trivially easy to allow configurable choices as has been the case since Windows 3.0 over 20 years ago and DOS before that.
That way, if you want to work on a small touch screen, you could do so. If you want to work on a large or multiple monitor desktop, the way you have for most of 20 years, you could. But no. Microsoft has spoken. You will do things ONLY their way or you won't be doing it for vary long in any replicable and supported way.
Their so called new logo is simply a statement that that is how Microsoft now sees itself and that the customer base will shut up, take it, like it, and be willing to pay for the abuse. Personally, I can't understand why anyone would prefer that let alone cooperate with it. Especially if you have any kind of real computer work to accomplish efficiently and without unnecessary hassle or frustration.
An Apple is great if it does exactly what you want to do the way you want to do it. If you have to do things that no one else has ever done before or in a way no one has done before, Apple is the worst platform to use. It is totally antagonistic to the really new and different. Windows 8 is also not new. It is simply pointlessly and aggressively different.
The real issue is that the tool to be used must be determined by the problem to be solved. If you pick the tool without respect to the problem to be solved, you have determined and limited the problems you can solve. I solve problems that have not been solved before so I don't pick Apple nor will I pick Windows 8. They both put up totally obnoxious and unnecessary blocks to the kinds of work I have chosen to do. As I see it, MY choice rules what I do, how I do it, and what I use to do it. Microsoft, you, and anyone else don't have a vote.
You go your way and I will go mine. I presume your way is right for you but I KNOW my way is best for me.