The Logo is the Cover.
Just like the cover of a book that I might be interested in, after reading the "Blurb" on the cover, telling me all about the Story within. Usually the Story does not match the expectation created by the Blurb on the cover. It is written by someone employed by the Publisher to create a demand for the product.
For 'Cover', read Ms' new Logo. The content is not as good as the hype, certainly for me.
Jimbo, you may be happy with it and that's great for you, but: -
I can use Icons just as you use Tiles. I can organise those Icons into groups, stick them in a folder and give it a name. That takes up a lot less space than those clunky tiles, buddy.
When you come right down to it, it's personal preference. But I don't hate the logo, even if I consider it to be the creation of a desperate PR mind. I don't even hate Win8. I just don't want it on my PC, thanks. 7 is just what I want, it does what I want in the way that I want to do it.
This is all becoming too much like religion and football (soccer, for the uninitiated) for me. Whatever is your preference, may not be mine.