New
#70
Last edited by Dallas 7; 02 Sep 2012 at 01:17.
Even if you are an Microsoft anti-oppurtunist, that is one of the dumbest statement's. Taking into the fact, Microsoft, world's leading software company, for any multi-billion enterprise to hit rock bottom would be the means of corruption, horrible management & client negligence. The point is rather highly doubtful to emerge. It's not rocket science autor of leading for a change in the business world as your logic is surely far on the horizon's.
A real interesting discussion can be had on logo design I guess. We own some Samsung products in our house. When I look at the "SAMSUNG" on the device, that's all it says ... Samsung. In a plain font. Simple.
Can it be interpreted as "boring?" Well, I guess. I see it as no-nonsense and clean. For that same reason, I like the new Microsoft logo. Simple and to the point. But everyone has a right to like it or dislike it, I suppose.
Pal as I've been a logo designer for the past 17+ years I've seen quite a few designs, but one thing that springs to mind is the changes.
Take Coca cola, this design has changed very little over the years, as has the Samsung logo. Infact when Coca cola did try and change the look but they quickly reverted back to the original. :)
In other words all though the Samsung logo is simple in design .... it's recognisable and diverts from the original very little and although it has updated through time it still looks the same, as does coca cola ....
But Windows has changed the look and feel so dramatically that in my opinion it's so bad that it I feel I'm dealing with a different OS and different manufacturer.
There's nothing wrong with a simple look but it's so different and "bad looking" from the original "windows logo" design that it's frankly embarrassing and has no resemblance to the original
Nobody has actually cottoned on about what each of the panes represent, blue for windows OS, red for office, green for Xbox, what could yellow be for? I'm assuming it's surface or windows mobile in general
Source: http://blogs.technet.com/b/microsoft...-new-look.aspx"The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products."
That is all.
Ah, but it doesn't say that each square represents a product.